Champion – Spring/Summer 2016

For Spring/Summer 2016, Champion takes inspiration from ’90s Americana to create a collection that’s bathed in nostalgic pastel colours and bold branding. Following on from a series of collections with Supreme, Stussy and Undefeated, next year is set to be just as good.

Comprising of sweats, T-shirts, jogging bottoms, jackets and accessories, Champion used Dungeness National Nature Reserve as a backdrop to show off the collection. Littered with driftwood sheds and derelict boats, the area is imbued with a desolate beauty – complementing the brand’s soft-hued gear perfectly. Employing its patented Reverse weave technology, which yields a heavier and higher quality cotton, the garments are ensured years of durability without vertical shrinkage or stretching.

Champion’s Spring/Summer 2016 collection hits select retailers in March 2016.

Text: Professor B