AIR AMS MAX 1 (family and friends Sample)
ART NUMBER: BMN180-M3-C1
MADE ON: 2005 PROMO SAMPLE
MADE IN: THAILAND
STREET NAME: RED LIGHT DISTRICT/AMSTERDAM
This collaboration surfaced in 2005 when Nike team approached Amsterdam’s World renowned Dutch artist Piet Parra to be part of the City Series drop. At the time, Amsterdam was and still is, undoubtedly the capital for sneaker heads setting trends, and the Air Max 1 has always been a keen favourite amongst within the scene.
This colourway was regrettably a 2nd choice that Parra x Nike team chose, and was to reflect the Red Light District of the city. They were dipped in the sweetest combination of coloured hues and materials ranging from suede to soft leather not seen on the official released Amsterdam version. It was finished in the ever popular breathable mesh. A bright pink base surrounded by brownstone leather cheekily it finished off with a beautiful coral swoosh and speckled midsole, which made for a nice contrast.
The shoe sealed a great relationship between the two giants which would lead to other collaborations in the future. Only 24 sample editions were produced, for family and friends. The embossed stitching on both shoes set apart these special versions apart from the released editions made available to Worldwide in Tier Zero accounts.
250 of final shoes were produced and later recalled as the base of the tongues were stitched incorrectly and had often pulled out when putting the shoe on. Because many feared they wouldn’t get the shoes back if they sent them in, they kept hold of them, so Nike decided to release a further 250. This time the only difference was the bigger more up to date box the shoes came in, and of course the original problem was solved. Thank you Nike!
It’s hard to find these samples on the sneaker after-market, but if you’re lucky enough to get your hands on them expect to pay upwards of £2000.
Text: Stevey Ryder