Not Addicted x AGuyCalledMinty – Lookbook SS15

With each coming new season, clothing brands, designers and retailers produce Lookbooks to best display the new range of good they’ll be offering. Most will opt for a selection of similarly looking models in urban or modern environments, but Not Addicted have decided to take a different approach for their Spring/Summer 2015 production. They’ve enlisted the talents of AGuyCalledMinty to illustrate to come up with an original and memorable Lookbook.

Minty is well know for his sketches and is very familiar within the casual and clothing culture, so it’s an ideal collaboration. Featuring pieces from Not Addicted’s favourites, including Clarks, Fjallraven, YMC, Penfield and Saucony, it serves the purpose of displaying their new pieces in an innovative and quirky approach.

The entire range and other products can be purchased via their website.

Text: Professor B