PUMA x ICNY – Ignite ‘Ice-Cream Pack’
ICNY was birth with the objective of keeping cyclists safe at night, after founder Mike Cherman was struck himself by car. They are notable for their use if 3M and use of reflective materials across their clothing. But they’ve emerged themselves as more than just another streetwear label. After an initial collaboration earlier this year, they will re-join forces with PUMA to marry to two brands ethos.
The second collaboration will see the release of the Ice-Cream pack which uses PUMA’s newest and innovative running IGNITE silhouette. The IGNITE is lightweight and extremely comfortable, while also touting the title of being ‘Puma’s most responsive running shoe ever released’. Injecting a bit of life into the model, ICNY have drawn inspiration from their favourite ice cream flavours for two fresh colourways – Mint and Cookie Dough. The shoes are completed by ICNY’s trademark 3M detailing across the upper and mid-sole.
The PUMA x ICNY Ignite “Ice Cream” pack will be available from 12th September at select stockists including Hanon, END Clotihing, Footpatrol, Wellgosh, Oki-Ni and Chimpstore.
Text: Professor B
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