TODD SNYDER + CHAMPION AUTUMN/WINTER 2015 COLLECTION
With a last name that translates into English as “the one who makes outer garments”, you could practically assume that Todd Snyder’s chosen professional path couldn’t have been any other than fashion design.
“Growing up in Iowa, everybody’s either a farmer or an engineer or a dentist. It was like, ‘You’re going to do what?’… I was always into clothes…I got voted best-dressed in high school. I was obsessed with Calvin Klein back then, Ralph Lauren, anything designer. But then I had Levi’s, and my Nike Air Force 1’s. That’s when they first came out. I worked all summer to get a pair,” said Snyder.
The thoroughly conscientious finishes and clinically clean construction on Todd Snyder garments offers us, as consumers, an unparalleled level of craftsmanship, which seems uncommon nowadays in an industry saturated with cheaply made fashion for the masses.
“I’ve always been inspired by Jermyn Street and Savile Row, and kind of the old world of menswear—the old tailors and shirt-makers and shoe-makers. I always liked the idea of having this small village of these artisans. To be able to design something that endures time is the ultimate goal,” said the designer.
The Todd Snyder + Champion A/W 2015 collection, is already a very anticipated collaboration among the fashion-conscious urbanistas. With the highest standards of traditional tailoring applied to ultra-modern wear, you couldn’t expect anything less than the outstanding pieces this collection has to offer.
“One of the things I learned most from my father was just being very diligent in my work ethic. I talk to students all the time, and I always say, there might be people that are more talented than you, but don’t ever let somebody work harder than you,” said Snyder.
With more and more designing houses now queuing at Todd Snyder’s doors, waiting to be chosen for a possible future collaboration, it seems that the formerly novice brand is on its way to become one of the cult classics of this generation.
The collection is now available online. Prices range from £40 to £135.
Text: Andrea Ruprat