With the New Year now upon us, PUMA are kicking this off just how they ended 2014, and their first collaboration of 2015 sees them re-connect with Parisian brand Brooklyn We Go Hard (BWGH) for a new collection. The two companies first joined forces at the end of 2013 and that relationship saw them release their JOY range in 2014 and that is legacy they’re building on.

Since 2010, ‘Brooklyn We Go Hard’ (BWGH) founders David Obadia and Nelson Hassan have been at the forefront of urban culture, translating their experiences into iconic designs. The Parisian duo continue to take inspiration from PUMA’s rich sporting heritage, and this season the collaboration sees classic silhouettes transformed through sophisticated material execution with plush nubuck, leathers and jersey materials.

The range of footwear will see the release of popular Trinomic silhouettes including R698, XS850 and the XT2 Plus. Complementing hues of grey, blue and beige will be applied to all and available throughout the season. Just as the previous two projects, this will be one not to be missed.

The PUMA X BWGH collaboration will release from 31st January at stores including Size? Hanon, End & Foot Patrol in the UK.


TEXT: Professor B