K-SWISS X Diplo ‘The Board’
The K-Swiss company was formed in 1966 as a heritage Tennis brand. Throughout their history they’ve represented innovation, quality, performance and style. They were the first sports company to produce an all leather Tennis shoe, and others soon followed in their footsteps. As they continue to re-establish themselves within the market, they’ve partnered with Grammy nominated DJ, producer and entrepreneur Diplo to launch “The Board”.
The forward thinking campaign is built to inspire and breed the next generation of young entrepreneurs. Diplo will guide a collective of 100 creative and connected people, all working to grow the K-Swiss name. The appointment of Diplo is a nod to the brand’s two entrepreneur founders that moved to California and built to brand from the ground up.
“I was instantly drawn to the K-Swiss brand due to their heritage and longevity in the marketplace,”… I am excited to be part of ‘The Board’, to bring young entrepreneurial minds into the process to help build the next chapter at such a respected brand.”
The Board will receive an invitation to an exclusive site, helping the winners connect with industry leaders. With the aim of strengthening the K-Swiss brand in areas such as brand positioning, sneaker design, social presence and business planning.
‘The Board’ application period is now open online via the K-Swiss website. Entries close on April 30, 2015 at 11:59 PM PST.
Text: Professor B